Category: Guest blog

DM projects can save 5 times the spend over a 5-10 yr period

Probably the two most compelling reasons to invest time and money into a Data Management Strategy are cost reduction and better decision-making. One should not underestimate the effect that accurate data has on understanding customer behaviour, buying trends, product retention, promotional activity, financial stability…the list is endless. The initial thought process should precipitate answers to […]

Your Data Management System will take into account three key components

A good Data Management System will standardise the data that is input into your system(s), create a single repository for each type of data, govern both the current processes and the generation of new data and, importantly, manage the changes that these processes will bring about in the workforce. It will also take into account […]