Find the hidden links in your data. Unlock its true value.

Improve sales and marketing effectiveness

It is a reality for many organisations that their data is split across different systems and departments, each containing different pockets of information. This creates multiple, incomplete views of your customers that can mean business opportunities are lost.

Retaining customers, cross-sell/upsell campaigns and personalised marketing campaigns will all fall short without a complete customer view. We can deliver that view; and enable you to drive increased revenue and make smarter, more profitable business decisions.

Improve your customers’ experience

People are increasingly wanting a more personalised relationship with the organisations they deal with. With accurate and complete data underpinning communication with customers, your marketing and sales communications can be more targeted and effective at meeting their needs.

Additionally, if an up-to-date view of customer consent ensures your communications adhere to their contact permissions, this will help to prove you are treating their data responsibly and support their trust in you.

Become more operationally efficient

We’ve spent years helping businesses improve their operational efficiency, by automating many manual data quality and management tasks. This has opened up extra time for staff to devote to other activities; whether that’s getting on with the day job without having to trawl through different data systems first, or being able to focus on wider projects knowing the data is in safe hands.

Support your compliance

Using our technology as part of your GDPR process will ensure everyone across your organisation who communicates with customers will be complying with their most recent consent, supporting compliance with the ICO and respecting your customers’ wishes.

Unlock deeper value from your data

Without context or meaning, data is just data. But when it can be analysed and used, it becomes information. It becomes valuable. This value can be used strategically to inform decision making, drive innovation, give direction to your sales and marketing, and lead to better and more profitable business decisions.

Successfully power AI and analytics

AI and machine learning systems tend to use mathematical models, which don’t like inaccurate data or missing values. Ensuring the data that you feed into AI or analysis software is accurate and reliable is absolutely vital to the success and application of any initiatives that use this kind of software. A good data foundation leads to smarter AI results that can be relied up and used strategically.