Category: Retail

Pets at Home: Understanding the customer is the first step in providing a better service

Creating a 360-customer view has given Pets at Home the solid data foundation needed to use analytics and artificial intelligence to inform more customer-focused decision-making. In our data fuelled world, Pets at Home have bold ambitions to more intelligently use data their customers share with them to create a better customer experience and make more […]

Pets at Home bring in Infoshare to become more customer- and pet-centric

PRESS RELEASE Using data to become the best pet care business in the world: Pets at Home bring in Infoshare to become more customer- and pet-centric Pets at Home have unlocked the ability to gain valuable customer insights and rapidly improve their customer experience by bringing their data in-house and using Infoshare to create a […]

Accurate customer and consent data are key for a successful Black Friday campaign

Working with a strong, accurate and compliant data foundation is the starting point for a successful Black Friday marketing campaign.